Keywords and search engine optimisation (SEO). Heard about them but don’t know their importance? We have found many web site owners talk about their core keywords, but very few really do anything about them.

Without keywords for the search engines to index, there is literally nothing to find in the search engine results pages. Keywords as a list in your web site code are just the start. More importantly is how effective you are in their usage – that is how intelligently are they placed throughout your text on your web site. Concise copywriting is still important.  Massage the in to your copy. Take care of your keywords, and they will take care of you.

Location and Density of Keywords on the Page

The importance of keywords to a web site is felt in two ways. The first area of consideration when writing is the keyword placement on the page. To varying degrees where the keywords are located is important with the major search engines.

The second area of importance for keywords is their density on the page. How many keywords appear on the page makes a difference to all of the search engine algorithms. The choice of which keywords to target on a page is often of vital importance, especially for highly competitive keywords.

Analyse your web site.